THE MIGHTY YOMP CORP JERSEY No22 - Design Brief
Speed & Courage Gets it Done. (Design Brief)
Firstly a want to thank those who have noticed this jersey (THE MIGHTY YOMP CORP) and have asked about it. This is great and reminds me I can’t get much past you guys, you notice everything. So I thought I’d post this case study to answer your questions about the design as well as for me to understand and remember what it represents, lest I forget.WHAT IS THE JERSEY FOR? - MULTI MISSION ACTIVE TYPE
I wanted a clear a present way to promote YOMP NOTES, out in the wide world, while I am running, hiking, riding my bike etc. It needed to be bold, clear and eye catching during movement, running for instance.
|WARM UP RUCK MISSION|
|JOEY RAMONE 1951 - 2001|
|THE MIGHTY YOMP CORP STAMP DETAIL|
WHY THIS CONFIGURATION OF DESIGN?
The RAMONES! “Hay! Ho! Let’s Go” are to blame for this choice of design, I’ve always liked that classic mid 70s tee shirt design of theirs, the punk reimagining of the US Presidential Seal and being the brain child of Arturo Vega. I always liked the way the design punched and caught my eye in the mosh pit, the dark and dingy back street pubs and night clubs. If it worked there it’ll work anywhere. So this was the inspiration.
|YOMP NOTES STENCIL BAR AT THE TOP TABLE|
The design starts with YOMP NOTES utility stencil bar, being as big and bold as can fit on the silkscreen (12”.) This is a slight reconfig on the original stencil design, basically stretched vertically and the two words nudged together, this was so I could use the same logo on the sleeves while totally filling out the screen size available.
|SPEED & COURAGE GETS IT DONE|
NOT A PRESIDENTIAL SEAL IT'S A STAMP!
Below this is THE MIGHTY YOMP CORP stamp. We’ve already discussed how this is inspired by the famous ROMONES Tee Shirt design which in-turn took influence from the US Presidential Seal, THE YOMP CORP stamp users these designs as a guide but quickly deviated from them during the design process to suit the YOMP NOTES mission and is made of the following devices.
1- A JET ENGINE a SURVIVAL KNIFE, BARREL RIFFLING.
Unlike similar designs that may have stars or laurels to encompass them this design is encircled by blades or teeth, inspired both by a jet engine intake fan and the saw back of a RAMBO style survival knife, (although more by luck then judgement if I was to be honest.) The jet engine representing speed and power, the survival knife, one of the first pieces of gear I ever bought and the start of it all. But together the message is of speed, purpose and brutal utility.I’ve stopped short of making this a complete circle as if spinning, instead and as a nod to the more traditional there is a left and right side to it with a break to the top, with no more explanation, it cuts both ways.
|NOSE ART INSPIRATION, "STICK EM UP, STICK EM UP".|
2 - WW2 WAR PLANE NOSE ART
I’ve always liked World War 2 US airforce nose art, those cool cartoons and slogans hand painted onto the fuselage of all types fighting plane. I’ve always wanted to come up with somthing similar for YOMP NOTES that I could use for patches, stickers, tee-shirts and maybe vehicles someday. This is one of the longest projects I’ve undertaken but finally, I give you…
|V-REX ALWAYS CHASING TAILS|
3 - YOMPOSAUR Jr the V-REX!
Looking like the bastard love child of a Velociraptor and a Tyrannosaurus Rex, V-REX is mean, bad, beautiful and despite the toothy grin, will bite your head off for kicks and tricks.
The ID V-REX comes from the first and last parts of these prehistoric animals latin names; “Velox” (swift) and “Rex” (king) “Swift King” or as I prefer; “King of Speed”.
|BMX PRODUCTS, LEAPING MONGOOSE LOGO|
An other inspiration was the 80s BMX brand... Mongoose! The first BMX I bought and the begining of my pro / semi pro BMX career. Above is an image of the leaping Mongoose symbol, I absolutly loved this back in the day and I'm happy to admit I drew on its vibe and energy for V-REX.
V-REX is quite rightly at the centre and represents the spirt of the THE MIGHTY YOMP NOTES CORP motto…4 - SPEED AND COURAGE GETS IT DONE.
The motto orbits a globe which represents our home, where it all happens. A universal truth, you’re a global local, globally exclusive and yet globally accepted. These days YOMP NOTES readers come from all over the world and are sometimes traveling the globe while they read. As obvious as this is, the Earth is our home and affords us the scope to get all of it done.
|CROW-HEX COLOR WAYS, WOLF / GHOST, RANGER / COYOTE|
CROWS FOOT, BROAD ARROW a MOUNTAIN PASS and always UPWARD
The ID; “CROW-HEX” was quickly created as devise of detail with a military heritage. A logo similar to this can be found on military equipment of government issue. In this case it’s known as “The Broad Arrow” and can be found all government procured equipment, ranging from watches and bayonets to guns and ammo to boots and uniforms.
|MY UNCLES ISSUE "JACKKNIFE" FROM HIS TIME IN KOREA|
|CROW-HEX IN USE, JERSEY BACK LABEL|
To differentiate CROW-HEX from the original it’s placed inside a hexagon, one of the strongest structures found in nature, bees and wasps use it so do carbon fibre engineers wanting to build performance composites that are both strong and light. So this design detail could communicate the message; Strength from military experience.
|YOMP CORP STAMP, INTEGRAL VARIANT IN FULL MULTICAM GLORY|
COLOR WAYS - IT’S MULTICAM OR SLAM BABY.
THE MIGHTY YOMP NOTES STAMP is designed to be used in the negative, IE white or full color on black. The color pallet was inspired by Multicam camouflage. The greens, browns greys and khakis lend them selves well to V-REX and also my desire to make a design using subdued colours that would work in an urban and will as wild environment.
|YOMP? - YOUR OWN MARCHING PACE or, YOU OWE ME a PINT after this.|
WHAT'S A YOMP?
YOMP is a Marine slang term for a long march with heavy equipment over difficult terrain. But I believe Y.O.M.P is also an acronym for; Your Own Marching Pace or my personal favourite; You Owe Me a Pint (after this : )
So there you have it... the THE MIGHTY YOMP CORP (core) Speed & Courage Gets it Done jersey. For Hiking, Biking, Rucking, Running and Drinking. No one else is going to say it but this is one of the best designs I’ve ever come-up-with and I’m really looking forward to wearing it as much as I can! Be ready for that : )
|RUCK DONE AND DONE|
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